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ChangeB2B Ltd – Website Privacy Policy

Effective date: [6 October 2025]
Who we are:ChangeB2B Ltd (“ChangeB2B”, “we”, “us”, “our”) is a company registered in England with company number 16250027. Our registered office is Jubilee House, Globe Park, Marlow, Bucks SL7 1EY UK.

We are the data controller for the personal data described in this policy (unless we say otherwise).

How to contact us about privacy:

1) Scope of this policy

This policy explains how we collect and use personal data when you:

It does not cover personal data we process strictly on behalf of our clients as a processor (if any); in those cases we follow the client’s instructions and their privacy notices apply.

2) The personal data we collect

a) Data you provide directly

b) Data collected automatically

c) Data from third parties

We do not intentionally collect special category data (e.g., health data) via the Site, nor do we seek data from children.

3) Why we use your data (purposes) and our lawful bases (UK/EU)

Purpose Examples Lawful basis
Operate the Site & deliver content security, load balancing, remembering cookie choices Legitimate interests (running a secure, functional website) or consent where required
Respond to enquiries & provide downloads/demos fulfilling your requests Contract or legitimate interests
Marketing & ABM (B2B) sending relevant updates; tailoring content by role/industry; LinkedIn audiences Legitimate interests (B2B direct marketing) and/or consent where required (e.g., email opt‑in in some countries)
Analytics & improvement understanding Site performance and content effectiveness Legitimate interests; consent where required
Events & webinars registrations, attendance management Contract; legitimate interests
Recruitment evaluate applications; communicate about roles Legitimate interests; legal obligation
Legal & compliance record‑keeping, exercise/defend legal claims, fraud prevention Legal obligation; legitimate interests

Where we rely on consent (e.g., non‑essential cookies or certain email marketing), you can withdraw it at any time.

4) Cookies, analytics, and ads

We use:

Your choices:

For more detail, see our separate Cookie Notice (or insert cookie table here if you won’t publish a separate notice).

5) How we share personal data

We may share personal data with:

We require processors to safeguard data and use it only per our instructions. We do not sell personal information for money. Under some U.S. laws, our use of advertising cookies may be considered “sharing” for cross‑context behavioral advertising; see Section 11 for opt‑out rights.

6) International data transfers

We may transfer personal data outside the UK/EEA (e.g., to providers in the U.S.). Where we do, we use appropriate safeguards, such as:

You can request a copy of relevant transfer mechanisms by contacting us (with redactions where necessary).

7) Data retention

We keep personal data only as long as needed for the purposes set out above, including to meet legal, accounting, or reporting requirements. Typical examples:

We then delete or anonymize data.

8) Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data (e.g., encryption in transit, access controls, least‑privilege, monitoring). No system is 100% secure; if we become aware of a breach involving your data, we will act in line with applicable laws.

9) Your rights (UK/EU/EEA & similar jurisdictions)

Subject to conditions and exemptions, you may have rights to:

To exercise your rights, email privacy@changeb2b.com. We may ask for information to verify your identity. You also have the right to complain to your local authority:

We do not use solely automated decision‑making that produces legal or similarly significant effects.

10) Marketing preferences

You can opt out of marketing emails at any time via the unsubscribe link or by emailing privacy@changeb2b.com. We may still send non‑marketing messages (e.g., transactional or service notices).

11) U.S. State privacy disclosures (including California)

This section supplements the policy for residents of states with consumer privacy laws (e.g., California (CCPA/CPRA), Colorado, Connecticut, Virginia, Utah).

a) Categories we collect (from the last 12 months)

b) Purposes

As described in Sections 3–4 (operate Site, respond to requests, analytics, B2B marketing, security, legal compliance).

c) Sources

You, your devices, cookies/pixels, business contact providers, partners, and publicly available sources.

d) Disclosure for business purposes

We disclose personal information to service providers and contractors for business purposes (hosting, analytics, marketing operations), and to partners when you engage with joint content/events.

e) Sale/Share

We do not sell personal information for money. We may “share” personal information (as defined in CPRA) with advertising/analytics partners for cross‑context behavioral advertising. You can opt out of sale/sharing by:

We do not use or disclose sensitive personal information for purposes that require a “limit use” link under CPRA.

f) Your U.S. rights

Subject to exceptions, you may request to know/access, correct, or delete your personal information, and to opt out of sale/sharing. We will not discriminate against you for exercising your rights.
How to submit: email privacy@changeb2b.com. If we deny your request, some states allow you to appeal by replying to our decision email with “Appeal” in the subject.

g) Authorized agents

Where permitted, you may use an authorized agent; we may require proof of authorization and verification of your identity.

12) Children

Our Site is not intended for children under 13 (or under 16 in some regions). We do not knowingly collect children’s personal data. If you believe a child has provided data to us, contact privacy@changeb2b.com and we will take appropriate steps.

13) Third‑party links

Our Site may link to third‑party websites or services. Their privacy practices are their own; please review their policies.

14) Changes to this policy

We may update this policy from time to time. We’ll post the new version on this page and update the “Effective date” above. If changes are material, we’ll take additional steps required by law.